How to Make a Line Sheet for a Clothing Brand: Template Guide

How to make a line sheet for a clothing brand: list every style with a photo, style number, colours, sizes, fabric, wholesale price, suggested retail price, minimum order and delivery window. Keep it to about 1–2 styles per page, and confirm factory MOQs, often 100–500 pcs per style, before you publish prices.

The first time a boutique asks "Can you send your line sheet?", many founders realise they only have a lookbook and an Instagram feed. A line sheet is the working document that lets a buyer place an order: it has to be clear, accurate and aligned with what your factory can actually produce. This guide walks through a line sheet template field by field and shows how to connect it to your production plan so you never sell what you cannot make.

What does it mean to make a line sheet for a clothing brand?

To make a line sheet for a clothing brand is to build a wholesale ordering document that lists each style in a collection with its image, style number, colours, sizes, fabric, wholesale and suggested retail prices, minimum order and delivery window, so retail buyers can choose and order quickly. It sits between the lookbook and the purchase order. A typical line sheet shows about 1–2 styles per page and is checked against factory minimums of roughly 100–500 pcs per style.

The line sheet template, field by field

Every style block should contain these fields:

1. Product image: a clean flat lay or ghost-mannequin photo on a white background; add a colour swatch for each colourway.
2. Style name and style number: the number must match your factory tech pack and purchase orders.
3. Description: one or two lines on fit and key details.
4. Fabric and weight: for example "100% organic cotton jersey, 240 GSM".
5. Colours: names and swatches.
6. Size range: for example XS–XL, plus a link to the size chart. Our how to create a size chart guide helps you build one.
7. Wholesale price: in the buyer's currency, with or without tax as stated.
8. Suggested retail price (MSRP): helps buyers check their margin.
9. Minimum order: per style, per colour or per order.
10. Delivery window: the dates the goods will ship to stores.

Add a front page with brand story, contact details, order deadline and terms, and a back page with terms such as payment, shipping and returns.

Line sheet vs lookbook: which option fits?

Brands often confuse the two documents. The trade-offs:

Most brands send both: the lookbook to open the conversation and the line sheet to close the order.

How do you set wholesale and retail prices?

Start from your landed cost per piece, including making, fabric, trims, freight, duty and packaging. Then set a wholesale price that covers cost and your margin, and a suggested retail price that gives the retailer their margin. Many brands land wholesale around half of retail, but channels differ. Our how to price wholesale clothing for retailers guide explains the maths, and the apparel manufacturing cost and pricing hub shows how to build the cost base.

Planning wholesale tees and hoodies? Send your tech pack or reference photos, target fabric weight and quantities through our quote request form, and see what we produce on the fashion wholesale production page.

How do you connect the line sheet to production?

This is the step most new brands miss. Before you publish the line sheet:

• Check factory minimums: if your factory needs 300 pcs per style and colour, but buyers order 12 pieces each from 10 stores, you have a gap. Either combine wholesale and direct-to-consumer volume, reduce colours or choose styles on stock fabric.
• Lock the delivery window: count back from the store delivery date: transit, about 30–45 days of production, fabric and trim lead time and sampling. The order deadline must leave enough time.
• Freeze specifications: fabric, colours and trims on the line sheet must match the approved sample.
• Plan a buffer: order a small surplus for reorders, damages and your own store.

Our clothing brand product drop production timeline shows how to plan the calendar.

Layout tips that buyers appreciate

• Keep one consistent grid; 1–2 styles per page for fashion, up to 4 for basics.
• Put the style number and wholesale price in the same place on every page.
• Show all colours as swatches rather than separate photos.
• Keep the file small enough to email.
• Add a simple order form or link to your wholesale platform.

How do you keep the line sheet accurate?

Treat the line sheet like a controlled document. Use a version number and date, update it when a colour is dropped or a price changes, and send the new version to every buyer. Keep a master spreadsheet of style numbers, prices and minimums, and generate the PDF from it so the data matches your purchase orders.

What tools can you use to build it?

Simple line sheets can be made in a design tool or a presentation app with a fixed grid template. As the range grows, many brands move to a spreadsheet-driven template or a wholesale platform that generates line sheets from product data, so prices, colours and minimums stay in one place. Whatever the tool, keep product photos consistent in size and lighting, export to PDF at a resolution that looks sharp without making the file too heavy, and test how the document looks on a laptop and a phone before sending it to buyers.

What happens after buyers order?

When the order window closes, total the quantities by style, colour and size, compare them with factory minimums and confirm which styles will go into production. If a style falls short of the minimum, decide quickly whether to top it up with direct-to-consumer stock, merge colours or cancel the style and tell buyers. Then issue purchase orders to the factory with the same style numbers as the line sheet, and send buyers an order confirmation with the delivery window.

Common line sheet mistakes

• Prices that do not cover landed cost.
• Minimums that do not match factory minimums.
• Delivery windows that ignore production time.
• Style numbers that differ from the tech pack.
• Showing colours or fabrics that are not approved.

How to make a line sheet for a clothing brand: typical specs and key numbers

These are typical industry estimate ranges, not quotes; confirm actual figures with your supplier for your fabric, quantity and destination.

Key takeaways

• A line sheet is the ordering document; a lookbook is the story.
• Include image, style number, fabric, colours, sizes, prices, minimum and delivery.
• Price from landed cost and check retailer margin.
• Match minimums and delivery dates to your factory plan.
• Version-control the line sheet and keep it accurate.

Turn your line sheet into production with Weavnora

Weavnora helps new and growing brands align wholesale plans with production. Visit the start a clothing brand production hub, or contact us with your styles, quantities and delivery window.

Planning your next production run? Weavnora makes wholesale tees and hoodies for brands, importers and wholesalers. Ask for a quote or browse the fashion wholesale production page.